Mayor de Blasio Announces the launch of the first .NYC Websites & we are one of them! As a born and bred New Yorker, Row House Co-Founder, Debra Strougo Frohlich has leveraged all that NYC has made her into - to open the acclaimed Row House NYC. In less than 6 months, this pipe dream has blossomed and flourished into an uber-successful and sexy brand taking the fitness scene by storm. Soul-Cycle fanatics are loving Row House since it is the full-body workout that they were waiting for. Competitive Rowers, including Olympian Esther Lofgren, also love the program for its authenticity to the wonderful sport of rowing. Come by and take one of our rowing machines for a whirl. And, soon, you will be able to purchase all of our Row House Gear on Row.NYC.